Voucher codes god long tail
July 24th, 2009 Affiliate Blogger Posted in Affiliate management, All articles, Other Stuff, SEO | No Comments »
The way people search in Google is one of the key foundations in SEO and affiliate marketing (particularly niche), interestingly there has been a trend over the last few year that users are searching more and more specifically, with 4 word key phrases offering the highest conversions, giving indication that users are looking for very specific information as they search. It was interesting to see some recent Hitwise data that actually backed this theory up, and applied it to the specific demograph of affiliates who work in the voucher code sector.
Essentially what this indicates is that users are now very aware of voucher codes, and actively seek out specific voucher codes and even specific voucher code sites. whilst volumes aren’t growing as aggressively as before, what is clear is that the volume of traffic generates by searches with voucher code related keywords is so significant that merchants can’t ignore the impact on sales even a token voucher code can offer. After all isn’t this ‘bargain britain?
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