I guess I’m not the only one who sits infront of the TV with my laptop…
turns out, consumers are 50% more likely to buy products on line, when, TV and online advertising are used together. The study focused on Tech-savvy consumers, and found that TV and online both have a significant impace on generating sales. It was found that 75% of those that responded to the survey agreed that TV influences a purchase, 52% responded  that internet influenced their purchase. Further to this 47% felt more confident about a brand when both TV and online were used, rather than if each was used in isolation.

As a result of the survey they also found that48% or respondnats watched TV whilst using the internet on most days, with 2/3 having watched TV online.

In a twist, 74% said that TV was a stronger option in telling people of new brands, they had not previously heard of. Online ads however were seen to be better at helping people decide which brands were relevant (50%), and caused a re-evaluation of a brand’s reputation (41%)

From an online marketing perspective, this reiterates the need for brands to have an online prescience, not only to act as a branding experience, a point of sale, and a means to engage consumers, but also as a means of managing their brand reputation.

For affiliate marketing, I suspect this will mean good news as brands start to realize the value of being online, and aim to  levrage off the cost efficent results delivered by affiliate marketing, add to this that affiliate marketing tends to be niched (at least in the current fashion), not to mention that affiliate as an advertising channel helps to increase the brand awareness, as well as provide a point of sale online.