Content is King, we’ve all heard this before, but what does it really mean? SEO is all about creating fantastic content that is optimized for Google, however, the content also needs to be relevant, it needs to engage the reader and just like any magazine or book, it needs to add some thing to the users experience. Having articles that are great for EO, will help you get good rankings, but having good articles is what keeps your user base coming back for more, and if you are looking for conversions, then really having good well written content will help you in the sales process (as is often the case with affiliates), by having good content you’re also in the position of attracting others to link to your articles, this of course helps to support your efforts with off page SEO, and will contribute to getting better rankings in Google.

Here are some key tips to help support writing great content and leveraging off that content to improve your position in Google and encourage readers.

1. find a hook point, unique content is what sets you apart from other sites, people don’t want a copy of the BBC site, or another review site, what their looking for is an original and unique approach to what they are looking for, even if the subject is a generic subject that everyone and their brother has written about, you can still put your own slant on it and create content that encourages debate and puts a different perspective to whats already out there.

2. get creative, no one wants to read dull copy, having a style and an honest and frank approach will help to enhance the experience users have of reading your articles.  You might even develope a following as a result of readers enjoying your writing style and subjects.

3. Don’t be ashamed to blow your own trumpet, having good content is great, but getting people to read it is another matter, get the word out, contact other blogs about your subject, join forums ans other social sites that have a relevancy to the subject you are writing about, just as you are looking to add value to you users other sites might find your articles and content of use to their readers, so it makes sense to get the word out to them.

4. get the buzz going, ping other blogs, join forums, and online communities they might be interested in the content you have, make friends with people with the same interest who will find your site useful and get them to recommend others to your site.

5. link to other sites, that will support your work and try to build relationships with these sites, buy having these relationships, it could lead to increased traffic for both your site and theirs.

6. leverage off social networks like Digg, stumbleupon and Mixx, these will help to get the word out about your blog and content.

And lastly, make sure you keep regularly updating content and articles and keep the quality high and  respect your users.