Affiliate Blog

by its very nature, affiliate marketing is very inward looking, often smaller affiliates work from home, business is informal with out the bells and whistles of the city, and the word still isnt truely out there that the CPA results driven model that forms the foundation. However, in a time of recession with everyone from the bin man to the government and major banks scrutinizing budgets, it’s emerging that affiliate marketing, at least in theory, is a strong, efficent business model. which brings me on to the body of my theory.

currently the recession is being toted as one of the most significant in history, with unemployment up at 2 million, and of these unemployed, a significant proportion, this time round, are skilled and experience staff with the IT skills needed to drive the economy forward. the government has just proposed a £0.50 tax for each phone line in the UK in an effort to build a digital britain and with this reach in broad band penetration, we’re seeing an unprecidented raise in online sales overshadowing the performance on the high street. Netbooks now allow any one to get their own personal internet machine for £200 and the a high proportion of people now use the internet on a regular basis.

surely in the midst of this recession it makes the idea opportunity for the government to begin to invest in internet based business, the relatively low start up costs make it a viable option for anyone whose got £100 saved and some spare time, to at the very least, spend a few hours a day learning and ultimately start their own affiliate site. The government could provide grants and tax breaks to industries that ultimately support their goal of a digital britain, there by supporting the economy, allowing individuals the opportunity to really expand their skill sets to meet the demands of the internet age.

As an individual, the internet provides a great opportunity to setup a small business from home that delivers returns with out a major investment (of time or money), providing a supplimentry income that could form a backup in these troubled times. All it really takes is a little entreprenurship, education and some hard work.

maybe this is a pipe dream but the reality is the internet has become a great opportunity for those who understand how to harness its power and are willing to figure out that basic of marketing theories ‘what do people want’ – affiliate marketing is one way of getting into internet business with out the kind of over heads and resources traditional businesses have, and makes it a great supplimentry income that can with effort and innovation grow rapidly and exponentially. It makes sense then that in this recession, we’ll not only see an increase in the number of affiliates coming to the table, but we’ll also see some great ideas being developed.

And from what I can see, this recession hasn’t massively impacted on affiliate marketing (touch wood) so it looks like there’s plent of room, in the spirit of the free market economics that have allowed the intenet to prosper I for one am looking forwards to the rest of this year.

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