Affiliate Blog

When i was at my previous job, i thought i really know what affiliate management was, it seemed simple enough, but i soon realized i’d learned all i could, not least because I was pratically the only one who even know what affiliate marketing was, let alone what it takes to fully manage a portfolio of client and turn a decent profit. I suppose it wasn’t just luck, but it was a case of working hard rather than working smart, i come from a non-business education, so everything I’ve learnt about projects, reporting and so forth came as i grew into my role, one thing I am really good at however is processes which is why I was able to sustain a small affiliate department for so long, and it made significant profit. But there was always a glass ceiling that I couldn’t get through, no matter how many affiliates we contacted, no matter how many emails we sent, I just didn’t manage to break through, and inevitably that meant that the real juicy clients were out of my reach. My new job on the other hand, is exactly what i needed, it really is one of those situations where you kick yourself going’if only I’d known that then’, the level of organization, efficency and business planning is on another level, something I’ve until now only glimpsed. It really highlights just how far affiliate marketing is and how its no longer a mom and pop business model, but one that caters for multimillion pound clients and makes millionares overnight. As i’ve previously suspected, this confirms my thought that affiliate  marketing has more in common with business partnerships and banking than it does with traditional marketing. I was hoping that I could bring something to the table and really make a difference, and whilst there’s still a lot that i don’t know, I’m learning it fast! and its great, how refreshing to be somewhere where i don’t need to be fighting the internal battles to get what i need, just like with any thing in affiliate marketing, being here just proves, there’s always more to learn.

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