Just started reading…

July 18th, 2009 Affiliate Blogger Posted in Affiliate management, All articles, Other Stuff | No Comments »

After being at my new job for a week, i’ve decided the main skill i’m lacking is in analysis, planning and report, which basically boils down to understanding and being able to put together accurate forecasts, and be able to provide accurate clearly justifiable plans and reports, whilst i’m certainly no genius at this, i’m neither a total green beginner, nevertheless, I’d picked up a book on marketing metrics which I’m not yet begun to read, and now seemed like the ideal time to begin reading it, in the hopes it might aid me in putting together more accurate and detailed forecasts.

Marketing metrics is basically a marketing book only about the equations involved that are of significance to marketing professionals, whilst it might not be of significant use for affiliates, affiliate managers and anyone working merchant, agency or network side and is involved with managing campaigns ought to at least borrow this from a library, its packed with equations which will aid any reporting and each equation is backed up with a detailed explanation of why it’s significant and how it affects the overall campaign, really useful stuff, i’m actually glad i got it and would certainly recommend it.

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