How affiliate marketing should be (client side)
There’s a lot of money in affiliate marketing since its first inception by amazon some years ago. For affiliates we’re always looking for brand names as it makes the job of marketing so much easier. As an affiliate manager and head of affiliates for an agency, again, bigger is better, and the higher profile clients are the ones we look for. But if you think about it, affiliate marketing by its very structure, is actually far more applicable to smaller companies with little or no brand, than higher profile businesses, whilst high profile businesses benefit, its the smaller businesses that seem largely ignored, in my opinion, this is really where affiliate marketing should be positioned, as this is where the demand for a cost efficient marketing tool really is. The big problem is, both affiliates, agencies and networks need to be thinking about how to cater for these smaller merchants whilst still supplying the same quality of service to these businesses.
At the same time, these businesses also need to figure out how to take advantage of the internet and adopt to the changing landscape, above all else, merchants also need to understand affiliate marketing and not try and squeeze with every penny.
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