Theres currently a lot of contention about why its necessary to have an affiliate manager on an affiliate program, But the simple case to note is that Affiliate management isn’t as straight forwards as some may be lead to beleive. The fact of the matter is that Affiliate managers act as your affiliate marketing control, […]
Why Affiliate Managers Matter
Its the numbers that matter
As an affiliate manager and an affiliate, I am in the lucky position to see all sides of the affiliate marketing work, with clients, they want sales, thats their primary need. For the network, the primary need is sales, however for the affiliate their need is more traffic. As an affiliate manager I have to […]
Affiliate tools
Considering i literally spend 16 hours of my day online, 6 days a week, and even then there isn’t enough time for me to do what i need to do, anything that can help speed up my workflow and save me some time do i can go and relax away from a computer screen is […]
What an Affiliate Manager Does
Affiliate management is really an obscure thing, affiliates and merchants seem to have a preconception its an unnecessary role. But really it is a very significant part in the process.
More often than not merchants are uneducated on affiliate marketing and its potential as a Marketing, PR and sales channel, they don’t see the potential in […]
BT in ISP user tracking hot water
BBC announced today that BT was involved with using the internet ad serving technology Phorm between 2006 and 07, possibly meaning it faces legal action for “an illegal intercept of users’ data”.
BT made the claims that “a small scale technical test of a prototype advertising platform”. “The purpose of the test was to evaluate the […]
eBook 1 page sites
OOh, these are one of those thing I really can’t stand, cheap, 1 page template sites where you scroll to infinity then enter you name and email so you get spamed to death and you buy some copied ebook thats basically an editorial of collected posts from an internet forum. It seems like I’m […]
Merchants w/short closure notices
As both an affiliate manager and a small part time affiliate, this is something that gets on my nerves, but at the same time I can see both sides.
My personal perspective is that Affiliates are the ones really caught out but networks also suffer as well, and the one benefit goes to the Merchant.
It’s not […]
Employment conundrum
I’ve been in affiliate marketing for going on three years now, unlikely as it is, I almost feel there is a distinct lack of new blood, the pool of affiliates seems to be static with few new comers. Its not just affiliates though, its networks and agencies as well, there’s no real qualification that truly […]
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