So as you can see i managed to get on the list, Thanks go out to Tradedoubler and affiliate window for the ticket, it was a fantastic event at a great venue - Dust in Farringdon, with a fre bar and food, so always a good thing, it was also interesting to see that aside […]

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This new creative is great, I really like the idea of better user experience and this creative allows users to watch and click through via an affiliate link to the product they see in the video being played, it reminds me of the ad that was on TV.
The increased interactivity of the new creative will […]

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So reading todays Marketing week I came across an article about how online marketers could now be confronted with criminal proceedings if they don’t adhere to Consumer Protection from Unfair Trading Regulations 2008 according to European law firm Osborne Clarke. You can find information on this Consumer Protection from Unfair Trading regulation 2008 here.
Now I’m […]

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as an affiliate manager I manage over 5 clients, each requireing care and attention and most importantly recruitment…recruiters get a lot of crap… and its kind of the same thing with affiliate recruitment, lots of cold calling and lots of rejections, but thats the nature of it…and thats the job. I’m used to affiliates telling […]

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As I’m both a small time affiliate and an affiliate manager, i guess i’m in a good position to comment on the challenges that affiliate managers face. Theres been lots of discussion about affiliate managers contacting affiliates, unsolicited via email or phone, affiliates complain that this is intrusive and they aren’t interested and their busy, […]

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I was just reading this article about brand name bidding.
Now essentially Brand name bidding involves using PPC to bid on the Brand name and brand terms of a specific affiliate program, the premise behind this being that if an affiliate bids on a merhcants brand names the affiliates PPC ad will appear above and around […]

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Affiliate marketing is all about targeting, getting the right people at the right point in the buying cycle, providing this audience with the information and facilities to enable them to take action.
Affiliate sites take all shapes and sizes, and cover a whole range of topics if not multiple topics. As competition gains momentum and the […]

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Affiliate marketing is essentially a sales based display advertising model.
Due to the nature of information that can be gathered online, if you look at the analogy of magazine, essentially websites are like magazines, or news papers with a following of readers, the more readers the more the magazine is worth from an advertising perspective. However […]

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As both an affiliate manager and an affiliate, I totally get the contention of brand name bidding.
Without naming any names, many gullible Merchants have been pursuaded by many a menipulative network to help many a greedy affiliate in getting rich, whilst on the surface, this is a win-win for the particular merchant, network and affiliate. […]

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Theres currently a lot of contention about why its necessary to have an affiliate manager on an affiliate program, But the simple case to note is that Affiliate management isn’t as straight forwards as some may be lead to beleive.  The fact of the matter is that Affiliate managers act as your affiliate marketing control, […]

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