Affiliate marketing isn’t cheap, its not just about paying on a cost per sale or CPA. Ultimately a merchant should look on affiliate marketing as business partnerships, where the merchant is the supplier and the affiliate is the distributer. Put simply, the merchant has products and needs customers; affiliates have potential customers but need products [...]
Affiliate marketing isn’t like a poster campaign, where you can set it up and leave it, affiliate marketing is more similar to sales, in the sense that you need to be reactive to the climate and peoples desires, as such this makes planning an affiliate campaign far more involved than traditional advertising, with better and [...]
Easy Content Unit is the ingenius idea of Lammo, from Big Idea media, essentially its an amalgamator tool that allows an affiliate to create datafeed populated widgets from merchants across any network. The Widgets can be fully customized and added to any site or blog that accepts Javascript. There are two versions of the tool, [...]
I had a chat with a ‘black hat’ SEO affiliate today, about the techniques he uses to make ‘quick bucks’ on the network, whilst there’s no doubt these techiques are quick winners, they don’t exactly drive the kind of quality or offer the consumer the kind of value-added that would make such strategies viable in [...]
Linkedtube is a new tool that allows you to append a clickable link to any site, yes, you can you affiliate links from a youtube video displayed on your site, this kind of technology means that you can now create youtube videos that are clickable as a form of creative for a specific product or [...]
the Conversion rate on a merchant site is one of the key metrics that govern the overall performance of a merchant site, and thus the performance of the affiliate program, to calculate the conversion rate you essentially divide the number of sales by the number of clicks to the site i.e. vol. sales/total click = [...]
There’s recently been a lot of noise on the forums about Sweaty Betty (on linkshare) restricting the use of its discount code to one affiliate on their affiliate program, with all other voucher code affiliates being binned from the campaign. You can read more about this here. Now I want to point out that this [...]
I work as an affiliate manager as a day job, hence why my affiliate sites take a significant back seat. so I thought that, in addition to cataloging and writing about life as an affiliate I’d start pouring out my knowledge of affiliate management here as well, after all from the looks of things I’m [...]