This new creative is great, I really like the idea of better user experience and this creative allows users to watch and click through via an affiliate link to the product they see in the video being played, it reminds me of the ad that was on TV.

The increased interactivity of the new creative will probably increase user loyalty for affiliates and improve conversions…if people realize they can click on the ad, regardless, hats off to littlewoods and buy.at for this new creative.