Bing vs Google
August 1st, 2009 Affiliate Blogger Posted in Other Stuff, PPC, SEO | No Comments »
I’ve been mulling over what might happen as a result of the MSN Yahoo merger which basically means that MSN’s Bing will now be powering Yahoo’s search whilst Yahoo provides the ’social media conduit. Essentially this means that MSN and Yahoo are both playing to their online strengths. And means that there is finally some real competition offered against Google.
Whilst on the surface it seems that this might be something that would cause a stir, in reality its an empty vessel, particularly in the UK, Europe and USA, where google dominates, so much so that Google-it has entered out lexicon as a term for searching online. In Asia and other regions however i can appreciate that this move might be more of a threat to Google, but the fact remains, consumers (in this case users searching on the web) will always gravitate towards the best possible product to achieve their desire. And lets face it, Google is amazingly good at its job. Having done several tests and comparisons with Bing versus Google, you have to admit Googles search algorithm is far more sophisticated and considered than that of MSN.
In essence this Bing ‘threat’ only really applies to PPC and paid search, which represents the revenue streams for Both Bing and Google, and even here, Google is the dominant for based on its sophisticated Adwords tool. In reality, even here, I doubt much will change in terms of googles dominance other than we might keep more of an eye on future developments on the Bing arena.
As far as affiliates are concerned, this might give raise to a group of affiliate who focus solely on Bing rather than Google, whilst the margins and reach might be smaller, equally the competition might be less aggressive…now thats a thought!
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