BattleField Heroes browser based super games!
July 3rd, 2009 Affiliate Blogger Posted in All articles, Other Stuff | No Comments »
Battlefield was an awesome multiplayer first person shooter where you were able to freeroam, ie. do what ever you like in the game. Since if first emerged as a game by EA Games it’s gone from strength to strength with expansion packs and new variations of the game being produced. It seems the Battlefield have taken a new angle towards high end gaming and stuck their newest game online as a browser based game.
Economically this is a brilliant move, computer games by their very nature are very addictive and players tend to be very loyal, getting to the next level is almost an obsession. Whilst the idea of taking the game online and allowing players to buy items isn’t new, as the recent successes with The Sims, Warcraft, and Second Life illustrate perfectly, whats different about Battlefield heroes is you don’t need to buy the game first or download anything, you can play directly from the browser as you would with a free flash game, a perfect illustration of the concept of ‘cloud working’ – basically, because of the internet, you’ll soon only need a laptop as an input and output device with all programs and information being stored virtually, think of google docs, flickr, facebook, battlefield heroes, google mail and any other software you use, being simply login rather than having to install into your computer. This makes Battlefield future proof and, very easy to maintain, both for EA games and for players. In particular if player want to play from an internet cafe, the fact that its browser based means they can, and for EA games if they want to upgrade the system, that can be done on the main platform, no need to issue upgrades to every single user. Its both convenient and cost saving.
Now, as far as making money from the game goes, you’ll remember my article about mafia wars, well essentially this is the same method that Battlefield manages to monetize the player, first they’ll have in-game advertising, second, you need to create an account so they now have your address and email whcih they can market to, next and here’s the real clincher, in order to really boost your player you need to upgrade them with all sorts of features, natrually to get these features you’ll need to buy credit from Battlefield Heroes. Whilst the amount they make per player might be quite small to begin with, the player loyalty is longer and the over heads would be less, like in gambling, over the lifetime of the player, the cumulative amount they earn per player would actually amount to more than if they simply released a single game. To illustrate on Mafia Wars you pay over £90 to get 700 credits that lasts for as long or short a period as you as a player choose, so the more addicted you get, like gambling, the more you spend. amazing, not necissarily moral but no doubt a very smart business model.
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