Affiliate marketing is a buzz word
I stumbled on this wonderful viral video about…viral marketing. as an comedian will tell you, comedy has its foundations in truth, and the truth in this viral is how big companies get brain washed in to the latest marketing craze, first it was display, the PPC, then the mysteries of SEO, and oh wait, affiliate next, and lets not forget mobile and so on…its easy for businesses to totally loose the plot and go hell for high water and jump on the viral band wagon, the social media train and so forth, totally forgetting the end point of marketing and that end goal, uplift in sales, yes there’s increased brand recognition, but it all boils down to, getting ppl to buy your stuff to make you and your shareholders money. full stop, no ifs no buts, thats that bottom line reason for any marketing. regardless of ppc seo, social media or viral or even affiliate marketing, ultimately its about selling. all these channels are just that, they are tools in a marketers toolbelt, and each has strengths and attributes, viral is like a grenade, when it works it really explodes, display like a bit of a sledge hammer, if you’re an expert you could in theory hammer a nail with it, but most of the time is a little overkill, ppc is like a sniper rifle honing in on the exact target and affiliate marketing is like a machine gun, lots of effort lots of bullets and more often than not you hit, and when you do, it blows a hole in the wall, ok, when it works it makes a big impact.
the fact of the matter is all these terms a buzzwords, it all comes down to – who do you want to target, how do you want to target them and what result do you want.
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